3/17/2023 0 Comments Figleaf betaHowever, there might be a new website that I engage with for the very first time, and I’m not that sure about that. “I’m willing to share information with them because when they know it’s Pankaj, they give me discounts. “If I’ve been shopping at an online retailer for the last 15 years, I’ve developed a high-trust relationship,” Srivastava said. Second, privacy is distinct from security security is about protecting your information, whereas privacy is a choice to share that information willingly.Īnd third, the desire for privacy varies from person to person based on the trust relationships they have with online entities. First, consumer desire for privacy does not equate to absolute anonymity they just want the option to choose when their identity is known. That outlook spurred further research in the form of more studies and interviews, which yielded three main takeaways. FigLeaf is a powerful tool that enables users to control their personal information in an age where privacy has become more of an afterthought than a fundamental human right.įigLeaf allows users to keep their information private or share it with trusted websites. The company is also working on a virtual credit card that protects financial data during online transactions. The solution also deploys wireless security that protects users, even on public networks, and tracker blocking that stops advertisers from learning about behaviors and interests. And we think in terms of everywhere you share your information.”įigLeaf offers a suite of features that scan and fix privacy breaches, mask email addresses, and create strong passwords. “Wherever you have an online connection, privacy should be a choice. Privacy is protection for you, the person,” said Pankaj Srivastava, CMO and COO of FigLeaf. “We don’t believe that privacy is tied to a device, a platform, a browser. That is why FigLeaf built an innovative solution for consumers who not only want to reclaim their privacy from corporate entities that seek to market to them but also from malicious actors who may do far worse with their data. Whether our smartphones, smart homes, or video game consoles are monitoring us - or it is just a psychological phenomenon - consumers have become more worried about privacy and security.īut through a variety of free applications and end-user license agreements, most people unwittingly waive the rights to their data. Many digital consumers have had that same experience: They talk about an item, and soon, they’re inundated with ads and offers for that product - or similar ones. Her husband hopped on his computer, which was in the same room, to search for something unrelated to our conversation, and encountered ads for heavy winter coats. Thanks to rigorous beta testing, FigLeaf will boast a streamlined experience that empowers users to protect themselves from existing and emerging privacy threats.Ī few months ago, I was talking to a friend about her plans to travel to Philadelphia for a wedding, and she mentioned that she needed to buy a new winter jacket. And user data is not only shielded from third parties but from FigLeaf as well, adding yet another layer of security. FigLeaf enables users to selectively share data with trusted entities while blocking the access of others. But FigLeaf aims to change that dynamic with a versatile app that puts privacy back in the hands of digital consumers. In a Nutshell: In an age of hyper-connectivity, privacy comes at a premium - and people often think it is out of their control.
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